The James Group

Branding Agency/ Full-service Advertising Agency

News And Events

The James Group Completes Initial European Expansion

Thursday, January 14th, 2010

Completing its initial expansion overseas, The James Group has opened its European headquarters in Belfast, Northern Ireland as well as two satellite offices, each in London and Dublin. This initial phase allows The James Group easier reach into several thriving markets where its unique and effective take on brand strategy and implementation are in high demand.

On Friday, July 10, The James Group is going Greene

Thursday, July 9th, 2009

On Friday July 10th we will be moving premises to the heart of SoHo.Our new home will be at the corner of Greene Street and Grand.


New York Based James Group to Expand

Monday, April 27th, 2009

Merger with Belfast-based Spirit Marketing Group broadens reach and expertise.

The James Group, a New York City-based branding and advertising agency, has announced a merger with Spirit Marketing Group of Belfast, Northern Ireland.

The merger marks a change in ownership from founder, James Connor, to Paul Blakely and Enda McShane. Blakely (pictured right) formerly held the position of Creative Director at The James Group and intends to maintain the marketing best practices that have helped define past success for The James Group and its clients while incorporating processes to move the agency to the next level.

His partner, Enda McShane (pictured left), owns the thriving Spirit Marketing Group with four offices in the U.K. Spirit specializes in providing integrated marketing solutions to shopping centers throughout the U.K. and Ireland. Connor will remain at The James Group for the next year as a Specialist Consultant.

This larger, international company is well positioned to benefit from expansion opportunities here and abroad. While The James Group will continue to focus on providing midsized companies with strategies to grow, with expanded resources, they are even better situated to advance their clients’ goals.

Additionally, The James Group will expand its industry reach by incorporating the proven methods developed by Spirit in the U.K. to help U.S. shopping centers grow their annual foot traffic. “Retail opportunities are an untapped potential in the U.S.,” said Blakely, “and as the retail environment changes rapidly here only the most innovative, integrated marketing campaigns will capture customer’s attention.”

For more information on Spirit Marketing Group in Belfast, visit

Perfection of Marketing Podcast Ranked Top New Podcast on iTunes

Monday, April 27th, 2009

Perfection of Marketing Podcast

Audio excerpts from the new marketing book, The Perfection of Marketing by James Connor edged other podcasts to become the number one podcast on Apple’s iTunes’s new and notable Management and Marketing section. Additionally The Perfection of Marketing podcast is currently ranked #3 on the new and notable Business section of iTunes between Bloomberg News, BBC, and The New York Times.

So why is this independent podcast catching on in an arena recently dominated by large networks? The answer may be found in the audience and user reviews The Perfection of Marketing podcast is gathering. Reviews from mostly small business owners describe James Connor as being able to cut through all the marketing jargon and useless information to focus on the key practical ideas that small business owners can actually use immediately.

While many of major news channels are dominated by reports of financial woes of large U.S. companies, most have forgotten two important facts: businesses with fewer than 500 employees represent 99.9 percent of the 27.2 million businesses in America.1 And businesses with fewer than 20 employees are 65% of the companies in America.2  These are the companies that will have save the United States from a long recession.

The Perfection of Marketing podcast appears to be touching a nerve with small and midsized business owners with the entrepreneurial courage to grow their businesses in challenging times. This podcast’s success shows the promise of the podcast medium to bring independent voices to the forefront, even in business. The Perfection of Marketing podcast on iTunes is available at:

Non-iTunes users can listen on their desktops or access the feed at

1 Sources: U.S. Dept. of Labor, Employment and Training Administration; U.S.Dept. of Commerce, Bureau of the Census; U.S. Dept. of Labor, Bureau of Labor Statistics. 2007 Data.

2 SBA. 2006 Data.

New Book The Perfection of Marketing by James Connor Released

Monday, April 27th, 2009

Reveals Complete Brand Playbook  Used by Successful NYC Advertising Agency  for Small and Midsized Companies

“The techniques in this book helped us become the undisputed national leader in our category. I’ve read a lot of marketing books. This one has the clearest, most definitive methodology for building a brand and increasing sales.”
⎯ Marc Shuman, founder and CEO, GarageTek

November 12, 2008 (New York, NY) Businesses with fewer than 500 employees represent 99.9 percent of the 27.2 million businesses in America.1 And businesses with fewer than 20 employees are 65% of the companies in America.2  These are the companies that will have save the United States from a long recession. To do this they will have to increase sales. The new book, The Perfection of Marketing, is the first of its kind to provide a complete marketing playbook for small and midsized businesses.

“This book is all the best practices of marketing in three simple steps,” said James Connor, author of The Perfection of Marketing. Every small and midsized business should be using these marketing techniques to prevent wasting marketing dollars. I feel good about revealing our most successful methods in these challenging economic times to help grow the economy.”

James Connor has crafted a surprisingly efficient process based on what he calls
the Sales Moment to create a method anyone can implement for spectacular marketing ROI. Culminating from 12 years of work, The Perfection of Marketing reveals the detailed playbook run by The James Group, a successful branding and full-service advertising agency in New York City, which has made more money for 95% of their clients.

This is the debut work from James Connor, the CEO of The James Group, who honed The Perfection of Marketing process while overseeing the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS
(The Water Quality Insurance Syndicate). Add to it insights on how the human mind works gained from years of study and daily meditation of ancient Buddhist texts and the result is a groundbreaking business book called The Perfection of Marketing.

The release of the Perfection of Marketing is especially timely in this recession, as there are over six independent research studies (including the McGraw-Hill Research study) that confirm companies that maintain marketing budgets during a recession, grow an average of 2.5 times their competitors, not only during the recession, but in the three years that follow a recession.

The Perfection of Marketing retails for $24.95 and is available January 9, 2009 through Amazon and Barnes & Noble. Starting November 12th, 2008, a special Management Team Package of three books for the price of one is available at the book’s website,, to jumpstart word of mouth about the book prior to retail launch. The Perfection of Marketing should be read by any CEO, Marketing Officer, or CFO who wants greater return on investment from their marketing dollars.

The book’s website also offers the first four chapters of The Perfection of Marketing for free via electronic pdf. And an audio podcast of these chapters is now available in the podcast section of the iTunes Store.

1 Sources: U.S. Dept. of Labor, Employment and Training Administration; U.S.Dept. of Commerce, Bureau of the Census; U.S. Dept. of Labor, Bureau of Labor Statistics. 2007 Data.

2 SBA. 2006 Data.

About James Connor
James Connor is the CEO and founder of The James Group, a brand strategy and
full-service advertising agency in New York City, serving midsize business clients nationally. For 12 years, James honed The Perfection of Marketing process and oversaw the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS. He is well regarded as a speaker on brand marketing.

James meditates daily and in the evening teaches Buddhist philosophy for
the Asian Classics Institute, primarily in New York City and the Hamptons.
To learn more, visit

The James Group Wins Ad Agency 2008 Search Engine Optimization Contest

Monday, April 27th, 2009

Boutique NYC advertising agency beats worldwide giants for website optimization knowledge.

If you want customers to find your company’s website on the first page of major search engines, you’ll want to turn to The James Group, ( ) a boutique advertising agency to design your website and not the larger agencies. So says the results of the 2008 Search Engine Optimization contest run by advertising industry news blog

2008 Website Ranking Ability

1. The James Group / Leo Burnett
2 – Spark
3 – Ogilvy
4 – Crispin Porter + Bogusky
5 – JWT
6 – Young & Rubicam
7 – Draftfcb
8 – TBWA \ Chiat \ Day
9 – GSD&M
10 – Wieden & Kennedy
11 – DDB
12 – Saatchi and Saatchi
13 – Weber Shandwick
14 – Fleishman-Hillard

“The James Group takes the time to consider search engine rankings on every site they design. They’re innovative and mastered web optimization techniques,” says Roger Wehbe, a panel judge and President of Search Engine Optimization powerhouse Yooter Interactive. “The James Group’s clients consistently rank on the first page for their categories. It was an easy choice to select The James Group as the winner, even over the largest worldwide agencies. They know what they are doing.”

For the contest, ad agencies were invited to submit client websites and the key customer search terms that they were supposed to rank for. The sites were evaluated for performance as well as their ability to comply with Google recommended website guidelines which have been adopted by the other major search engines. The James Group shares the award with Leo Burnett, a worldwide agency with large websites that rank well.

“The James Group spent two years interviewing search engine optimization experts to separate fact from fiction on what actually works to create website rankings,” says James Connor, CEO of The James Group. “We then boiled it down into six best practices for on-site web design and three best practices for off-site design. These techniques are part of our culture now and we implement them on each new website we design for clients.”

Posillico Unifies Six Business Units Under One Brand Developed By The James Group

Monday, April 27th, 2009

Posillico New Logo by The James Group

New York, NY, December 3, 2007 – Annual strategic planning conferences can be challenging. But this year proved easier for construction giant Posillico, who worked over the past year with The James Group, a branding and advertising agency in New York City, to unify its six business units under one brand.

“The new brand developed by The James Group is the unifying force across all our business units,” said Michael Posillico, Executive VP of Strategic Business Development. “It was very important to clarify our brand internally and externally. The new branding helps us solve company issues that affect our customers. It keeps everyone moving in the same direction. We know exactly what we’re doing and why we’re doing it.”

One of the New York Metro’s leading construction groups for 60 years, the Posillico family has operated multiple business units, handling some of the area’s most important construction projects including the H.O.V lane on the Long Island Expressway, foundation and site preparation for John Jay College’s expansion, and redevelopment of the Glen Cove waterfront. Before this year, JD Posillico, Posillico Bros. Asphalt, Blue Water Environmental, Piles, Drilling & Underground Solutions, Metron Development Service, and the Posillico Development Company operated as independent entities. Following rebranding, to avoid market confusion, they are simply known as Posillico.

Many branding elements were developed to make Posillico a preferred choice for clients looking for integrated construction solutions. These included a new positioning as a company that handles complex construction projects, a new logo that is recognizable on construction helmets from 100 yards, a new ad campaign, and the tagline “We Know How.” The simplified Posillico brand has already increased visibility in the market and even referrals to handle high profile projects.

“We considered a number of advertising agencies,” said Michael Posillico. “The James Group had the cleanest, easiest approach to branding and marketing. We clearly understood what we would gain from their phased approach. The James Group delivered in a timely manner and provided a cost-effective solution that positions our company for continuous growth.”

Posillico Ad by The James Group

To view Posillico’s new look, visit This new website features numerous examples of how Posillico works seamlessly across its many business units to solve complex construction problems for clients.

4 Types of Advertising Campaigns That Sell Article attracts over 5,750 readers

Monday, April 27th, 2009

4 Types of Advertising Campaigns that Sell

Google analytics reveals that over 5,750 unique visitors have read The James Group’s article on the 4 Types of Advertising Campaigns that Sell.

“The article has become a favorite among people visiting The James Group website ( ). We experienced an initial spike in readers when we first released this informative article online,” said James Connor, CEO of The James Group. “We are pleased that it continues to draw the attention and positive comments of marketing and business people.”

Google Analytics snapshot of James Group article

The James Group continues to develop advertising campaigns that make clients money based on the approaches outlined in the article including work for TopTec, an event Tent company; Posillico, a construction giant in the New York Metro area; AccountantsWorld, an accounting software company; Juma, an IP Convergence company; and Aspen, a men’s sweater and knit company.

Daring Branding by Blockheads Burritos Proves Successful

Monday, April 27th, 2009

February 21, 2006. (New York, NY) — Business is booming at Blockheads, the 12-year old burrito chain based in New York City, largely due to an innovative branding decision the company made 18 months ago. To stand out in the marketplace, Blockheads repositioned its brand around a cast of sock monkey characters that explain Blockheads is a great place to get together with friends. Since rebranding, sales are up 20% across five stores.

“People love the Blockheads’ characters,” says Ken Sofer, who founded Blockheads with his brother, Don twelve years ago. “We wanted to strangle The James Group, when they first came up with the brand. It was quite surprising and not what we expected. But now we see how effective the brand is in making people remember our restaurants.”


Six Companies Start Year Discovering the Power of Their Brands with The James Group

Monday, April 27th, 2009

March 25, 2005. (New York, NY) — Midsized companies are thinking about their brands. They see branding as a way to boost sales and break out of the competitive sales environment that is squeezing their margins. Increasingly, they are turning to brand marketing experts like The James Group to help them.

“There are three engines of business,” says James Connor, The James Group CEO. “Most midsized businesses exist by trying to continuously improve their operations and finances. What do you think happens when they kick in that third engine, brand marketing? They take off.”