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Perfection of Marketing Podcast Ranked Top New Podcast on iTunes

Monday, April 27th, 2009

Perfection of Marketing Podcast

Audio excerpts from the new marketing book, The Perfection of Marketing by James Connor edged other podcasts to become the number one podcast on Apple’s iTunes’s new and notable Management and Marketing section. Additionally The Perfection of Marketing podcast is currently ranked #3 on the new and notable Business section of iTunes between Bloomberg News, BBC, and The New York Times.

So why is this independent podcast catching on in an arena recently dominated by large networks? The answer may be found in the audience and user reviews The Perfection of Marketing podcast is gathering. Reviews from mostly small business owners describe James Connor as being able to cut through all the marketing jargon and useless information to focus on the key practical ideas that small business owners can actually use immediately.

While many of major news channels are dominated by reports of financial woes of large U.S. companies, most have forgotten two important facts: businesses with fewer than 500 employees represent 99.9 percent of the 27.2 million businesses in America.1 And businesses with fewer than 20 employees are 65% of the companies in America.2  These are the companies that will have save the United States from a long recession.

The Perfection of Marketing podcast appears to be touching a nerve with small and midsized business owners with the entrepreneurial courage to grow their businesses in challenging times. This podcast’s success shows the promise of the podcast medium to bring independent voices to the forefront, even in business. The Perfection of Marketing podcast on iTunes is available at:

Non-iTunes users can listen on their desktops or access the feed at

1 Sources: U.S. Dept. of Labor, Employment and Training Administration; U.S.Dept. of Commerce, Bureau of the Census; U.S. Dept. of Labor, Bureau of Labor Statistics. 2007 Data.

2 SBA. 2006 Data.