The James Group

Branding Agency/ Full-service Advertising Agency

News And Events

Grand-Am Brings Road Racing Back to NJ Fans

On Saturday, 23 July 2011, the B+ Foundation Heroes 200 was held at the New Jersey Motorsports Park, part of the Grand-Am Continental Tire Sports Car Challenge.
 
Thousands of fans arrived and filled the grounds, eager to inspect the cars prior to the race and excited to have the opportunity to chat with team members. It was as though no one felt the 100 degrees heat wave – all filled with adrenaline and geared up for some action packed road racing.
 
The event started with the pit road access, one of Grand-Am’s long standing traditions, allowing fans to walk around the paddock area, and get up close and personal with the drivers, cars and sponsors.
 
The race which consisted of 52 contestants, ranged from Mini Coopers to Mazdas, BMWs and Porsches. It was a spectacular race for the fans, with Johnson and Roush in No.61 winning the race in a Mustang Boss 302R GT.
 
Since the launch of the Grand-Am rebrand, it has been fulfilling its pledge to give road racing back to fans. That day was no different.
 
The James Group launched Grand-Am’s brand repositioning in 2010 as the road racing experience where fans were participants, and not just spectators, supported by the campaign tagline ‘Giving Racing Back to the Fans’.

This entry was posted on Friday, September 2nd, 2011 at 4:10 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.