The James Group

Branding Agency/ Full-service Advertising Agency

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New York Branding Agency, The James Group, to be featured presenter at 2011 Small Business Expo, NYC

The James Group at SBE

As a key participant at this year’s Small Business Expo in New York City, The James Group is set to offer a branding workshop to a select audience of attendees as well as co-host the post-show cruise around Manhattan.

The James Group will be presenting its workshop ‘Firing Up Your Third Engine of Business: Learn how Fortune-500 branding best-practices can help small businesses take off’ at 2pm. The workshop teaches how to achieve long-term competitive advantage in your category by engaging your third engine of business—brand marketing—to build true company value. “Your logo, your technology, and advertising can all be replicated,” says Paul Blakely, President and CEO of The James Group, “Logos, software, employees and business practices are all tangible assets and tangible assets DO NOT provide you with any sustainable competitive advantage. Brand, brand equity and other intangible assets are the areas business owners need to focus on strategically. They are the only areas that offer protection as barriers to entry for others looking to compete in your space.”

The Small Business Expo-New York City is the most anticipated networking event of the year for business owners, entrepreneurs and decision-makers to learn about products and services to help their business exceed its goals, network with other industry professionals, and attend informative and cutting-edge workshops and seminars.

“We’re honored to be involved in this year’s Small Business Expo. It’s truly a great event and a solid opportunity to meet industry peers and share our insights on branding with a progressive group of entrepreneurs and business owners” says Bryan Jenkins, Creative Director of The James Group. “And not to mention the chance to make some new friends over a drink or two at the after party.”

The expo will take place on Wednesday, October 5th at the Penn Plaza Pavillion in midtown Manhattan and will include a business owner’s breakfast, educational workshops, networking opportunities and after-show cruise.

For more information, visit the Small Business Expo website.

For a short time only, access the special offer discount rate to workshops, breakfast, after party and more.

This entry was posted on Friday, September 16th, 2011 at 5:51 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.