The James Group

Branding Agency/ Full-service Advertising Agency

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New Book The Perfection of Marketing by James Connor Released

Reveals Complete Brand Playbook  Used by Successful NYC Advertising Agency  for Small and Midsized Companies

“The techniques in this book helped us become the undisputed national leader in our category. I’ve read a lot of marketing books. This one has the clearest, most definitive methodology for building a brand and increasing sales.”
⎯ Marc Shuman, founder and CEO, GarageTek

November 12, 2008 (New York, NY) Businesses with fewer than 500 employees represent 99.9 percent of the 27.2 million businesses in America.1 And businesses with fewer than 20 employees are 65% of the companies in America.2  These are the companies that will have save the United States from a long recession. To do this they will have to increase sales. The new book, The Perfection of Marketing, is the first of its kind to provide a complete marketing playbook for small and midsized businesses.

“This book is all the best practices of marketing in three simple steps,” said James Connor, author of The Perfection of Marketing. Every small and midsized business should be using these marketing techniques to prevent wasting marketing dollars. I feel good about revealing our most successful methods in these challenging economic times to help grow the economy.”

James Connor has crafted a surprisingly efficient process based on what he calls
the Sales Moment to create a method anyone can implement for spectacular marketing ROI. Culminating from 12 years of work, The Perfection of Marketing reveals the detailed playbook run by The James Group, a successful branding and full-service advertising agency in New York City, which has made more money for 95% of their clients.

This is the debut work from James Connor, the CEO of The James Group, who honed The Perfection of Marketing process while overseeing the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS
(The Water Quality Insurance Syndicate). Add to it insights on how the human mind works gained from years of study and daily meditation of ancient Buddhist texts and the result is a groundbreaking business book called The Perfection of Marketing.

The release of the Perfection of Marketing is especially timely in this recession, as there are over six independent research studies (including the McGraw-Hill Research study) that confirm companies that maintain marketing budgets during a recession, grow an average of 2.5 times their competitors, not only during the recession, but in the three years that follow a recession.

The Perfection of Marketing retails for $24.95 and is available January 9, 2009 through Amazon and Barnes & Noble. Starting November 12th, 2008, a special Management Team Package of three books for the price of one is available at the book’s website,, to jumpstart word of mouth about the book prior to retail launch. The Perfection of Marketing should be read by any CEO, Marketing Officer, or CFO who wants greater return on investment from their marketing dollars.

The book’s website also offers the first four chapters of The Perfection of Marketing for free via electronic pdf. And an audio podcast of these chapters is now available in the podcast section of the iTunes Store.

1 Sources: U.S. Dept. of Labor, Employment and Training Administration; U.S.Dept. of Commerce, Bureau of the Census; U.S. Dept. of Labor, Bureau of Labor Statistics. 2007 Data.

2 SBA. 2006 Data.

About James Connor
James Connor is the CEO and founder of The James Group, a brand strategy and
full-service advertising agency in New York City, serving midsize business clients nationally. For 12 years, James honed The Perfection of Marketing process and oversaw the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS. He is well regarded as a speaker on brand marketing.

James meditates daily and in the evening teaches Buddhist philosophy for
the Asian Classics Institute, primarily in New York City and the Hamptons.
To learn more, visit

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