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Nectar Cash Advances launched by Manhattan brand agency, The James Group
New York branding agency, The James Group, has developed the brand and initial marketing campaign to launch the new business – Nectar Cash-Flow Advances.
For many, cash flow advances are a serious and intimidating topic, especially small business owners. In this highly competitive market, Nectar is launched to offer assistance to small business owners with a quick, simple and transparent solution to cash flow problems.
The brand campaign devised by The James Group, which consists of print and digital components, has successfully removed the negative connotations that are associated with cash flow advances, making Nectar an approachable and reliable company to partner with for entrepreneurs.
The James Group continues its mission: branding New York!


