The James Group

Branding Agency/ Full-service Advertising Agency

News And Events

New York Branding Company, The James Group, launches new national Lichi campaign

Soon after starting the partnership with Bainbridge & Knight, New York Branding Company, The James Group has launch the new national campaign for the suite of Lichi dietary supplements.

Featuring the lychee berry as the main ingredient in Lichi dietary supplements, Bainbridge & Knight wanted to promote the benefits of this new super fruit and make Lichi a household name. With a suite of products including detox, probiotics and meal replacement, The James Group has positioned Lichi as an everyday must-have, to support a balanced diet and moderate exercise for a healthy mind and body – it’s Lichi & Me!

The launch will include national print, regional radio and outdoor as well as an extensive digital execution.

This entry was posted on Friday, April 8th, 2011 at 3:21 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.