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Long Standing Lumber Wholesaler selects The James Group, Manhattan brand agency, for re-branding effort

Sherwood Lumber Corporation has appointed NYC branding company, The James Group to lead its rebranding initiative.

Sherwood, which began in 1954, is a family owned wholesale distributor of lumber, panels and other building material products to the retail, construction and industrial companies. Starting as a local Long Island wholesaler, Sherwood now has sales offices and distribution centres in over 30 locations across the US. With recent acquisitions, Sherwood management recognized it had outgrown its grassroot business identity and began the exhaustive search for a brand agency to convey its national presence to the market.

The James Group was selected for its well-defined brand process to help Sherwood launch its new brand identity at the end of summer 2011.

This entry was posted on Thursday, May 5th, 2011 at 2:04 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.