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Posillico Unifies Six Business Units Under One Brand Developed By The James Group

Posillico New Logo by The James Group

New York, NY, December 3, 2007 – Annual strategic planning conferences can be challenging. But this year proved easier for construction giant Posillico, who worked over the past year with The James Group, a branding and advertising agency in New York City, to unify its six business units under one brand.

“The new brand developed by The James Group is the unifying force across all our business units,” said Michael Posillico, Executive VP of Strategic Business Development. “It was very important to clarify our brand internally and externally. The new branding helps us solve company issues that affect our customers. It keeps everyone moving in the same direction. We know exactly what we’re doing and why we’re doing it.”

One of the New York Metro’s leading construction groups for 60 years, the Posillico family has operated multiple business units, handling some of the area’s most important construction projects including the H.O.V lane on the Long Island Expressway, foundation and site preparation for John Jay College’s expansion, and redevelopment of the Glen Cove waterfront. Before this year, JD Posillico, Posillico Bros. Asphalt, Blue Water Environmental, Piles, Drilling & Underground Solutions, Metron Development Service, and the Posillico Development Company operated as independent entities. Following rebranding, to avoid market confusion, they are simply known as Posillico.

Many branding elements were developed to make Posillico a preferred choice for clients looking for integrated construction solutions. These included a new positioning as a company that handles complex construction projects, a new logo that is recognizable on construction helmets from 100 yards, a new ad campaign, and the tagline “We Know How.” The simplified Posillico brand has already increased visibility in the market and even referrals to handle high profile projects.

“We considered a number of advertising agencies,” said Michael Posillico. “The James Group had the cleanest, easiest approach to branding and marketing. We clearly understood what we would gain from their phased approach. The James Group delivered in a timely manner and provided a cost-effective solution that positions our company for continuous growth.”

Posillico Ad by The James Group

To view Posillico’s new look, visit This new website features numerous examples of how Posillico works seamlessly across its many business units to solve complex construction problems for clients.

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