The James Group

Branding Agency/ Full-service Advertising Agency

News And Events

Six Companies Start Year Discovering the Power of Their Brands with The James Group

March 25, 2005. (New York, NY) — Midsized companies are thinking about their brands. They see branding as a way to boost sales and break out of the competitive sales environment that is squeezing their margins. Increasingly, they are turning to brand marketing experts like The James Group to help them.

“There are three engines of business,” says James Connor, The James Group CEO. “Most midsized businesses exist by trying to continuously improve their operations and finances. What do you think happens when they kick in that third engine, brand marketing? They take off.”

The James Group is celebrating its 10th year of providing brand strategy and full-service marketing exclusively for midsized business. The agency prides itself on its remarkable track record. Every client they have taken through their three-part Checkpoint Marketing process has made more money.

“We’ve assembled a team of people with international brand experience. Then applied the best practices of marketing to the midsized market where very few use professional branding techniques,” says Melissa Garland, The James Group COO. “Even with very little investment, companies see dramatic results.”

The James Group has created many category-leading brands including GarageTek, the national leader in custom garage installation, ClickableOil, the national leader in heating oil sales online, eScholar, the national leader in data warehousing for K-12 education, and ThinkFun, the international best seller of mind challenging games.

The current group of clients that have hired The James Group to help them discover the power of their brands include: Apex Mills, a 50-year old U.S. textile manufacturer; Vernon Technologies, a 20-year old computer renting and leasing company; Not Just Art, a 12-year old children’s supplemental education company preparing for franchising; Z-Prep, a start-up college preparation company preparing for franchising; The Game Institute, a 5-year old online curriculum development company; and Coastal Capital Corp, a 17-year old mortgage direct lender.

Phase I brand positioning takes 6-8 weeks. Strategic positions with new brands and campaignable ideas have been already created and accepted for Apex Mills, Not Just Art, rebranded as Rooms of Wonder, and Z-Prep, rebranded as Springwell.

“Branding is about more than just a name, logo, or tagline,” says Paul Blakely, The James Group Creative Director. “It’s about zeroing in on the sales moment. The mental image that makes a customer or prospect choose you. Then we build visual and verbal messages on that to tilt sales in your favor. We love doing that for a business.”

“I couldn’t be happier with the work,” said Jessica Pollack, founder of Not Just Art.
“The new brand image piques parents’ interest instantly to come visit. I’m ready for franchising.”

“The new brand is shaking things up at Apex Mills,” said Jonathan Kurz. “We’re excited, making new business calls, and visiting our customers. From that alone, the work done by The James Group has made a difference. Their work has given us a newfound confidence to take on the upcoming challenges facing our company.”

About The James Group
The James Group is a brand strategy and full-service marketing agency built to help midsized businesses grow.

The James Group premise is simple: assemble a team of experts who have built global brands and have them apply best practices to the underserved midsized market. By working directly with the top decision makers, avoiding the usual sluggishness of corporate giants, our brand guides are free to create rapid results for clients.

The James Group, founded in 1996, is located in New York City across from the Flatiron Building. The agency has clients throughout the United States and in Europe. For more information, call 212-243-2022 or visit

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