The James Group

Branding Agency/ Full-service Advertising Agency

News And Events

The James Group Launches New Protect-A-Bed Campaign in Times Square

The James Group’s most recent project – re-branding the leading provider of mattress protectors – recently launched in big fashion with a billboard in Times Square. The new campaign takes the focus off of being only “the bed bug company” and rallies Protect-A-Bed around the more universal idea of “Long Live Your Mattress!”

The new Protect-A-Bed campaign is launched big in Times Square

The full campaign will continue to be rolled out throughout 2010.

This entry was posted on Saturday, July 31st, 2010 at 3:13 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.