The James Group

Branding Agency/ Full-service Advertising Agency

News And Events

The James Group tagged to flip the switch for new lighting manufacturer

New York based brand strategy agency The James Group has been chosen as the agency to develop and launch the latest entry into the lighting manufacturer category.

A former major player in the industry has decided to end its 3 year self imposed hiatus and re-enter the industry, bringing with them a wealth of knowledge and experience acquired over 40+ years in lighting.

The James Group has been tasked with the brand positioning and development as well as the introduction campaign and full rollout. The launch is planned for the January Market in Dallas.

This entry was posted on Friday, October 8th, 2010 at 12:25 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.