The James Group

Branding Agency/ Full-service Advertising Agency

About Us
Phase I: Brand Positioning
Brand Positioning

Every company or product has a sweet spot. That single idea that tilts sales in its favor. The James Group finds that sweet spot or strategic positioning and communicates it both visually and verbally through name (where necessary), logo, tagline, and campaignable marketing image. This creates a brand. When a midsized company creates a clearly defined brand, sales jump and the company goes to the next level.

To find the sweet spot, The James Group interviews customers individually to determine desires, interviews management to determine strategic advantages, and studies the competition to find exploitable weaknesses. Through this triangulation the strategic brand position emerges.

What does it feel like? A breath of clarity.

Continue to: Brand Rollout >>