The James Group

Branding Agency/ Full-service Advertising Agency

About Us
ROI Marketing

Every business has a magic number. It's the profit on your customer for the lifetime of that customer discounted back to today's dollars. As long as you are acquiring a customer for less than they are worth, you are making money.

The James Group is unique in its financial approach to brand building and advertising. Everything is done with a firm eye on the value of your customer. Using our Align MethodTM, The James Group helps CEOs, CFOs, and VPs create Return on Investment models for their advertising to determine proper marketing budgets to achieve their financial and strategic goals. These models are then used to identify what tactics to take up and what to give up.

What does it look like? The biggest smile you've ever had looking at your balance sheet.