The main challenges were to increase brand sophistication on what was being presented as a commodity product and increase awareness of Bridesign.com in the U.S.

Bridesign offers Internet-savvy brides the ability to save 30-40% on wedding flowers by going direct to the flower fields and cutting out the middleman. While brides want to save money, it is their special day. By presenting Bridesign as a more sophisticated brand, brides feel more comfortable and choose Bridesign more frequently. The brand redesign also made it easier to gain media coverage.

The James Group redesigned the www.bridesign.com website adding a brand story and more photos with brides and their flowers. The James Group also redesigned the order flow to make it easier for brides to shop for their flowers.

Additionally, The James Group discovered major pre-existing errors in the website coding for www.Bridesign.com (including 302 errors, 404 errors, and web crawl rate errors) which were resulting in poor rankings on the major search engines. The James Group directed the fixing of these errors and achieved page rankings in the Top 3 pages for many of the key search terms.

Results

The PR campaign resulted in major placements on morning shows including several 5-6 minute featured product segments on live TV that included on air interviews with Bridesign brides and Bridesign flower arrangements. Bridesign is also the featured flower supplier for a new wedding show on WeTV.

The James Group increased organic search results for Bridesign 337% in six months.

More creative media buying resulted in being the only featured vendor in the BridalGuide.com's wedding flower gallery for 4 months.

The James Group also managed the Google Adwords cost per click campaign, significantly reducing their cost per click, giving the client better results for their marketing dollars.

For further information contact:

Paul Blakely
212-243-2022 Ext. 302

paul@thejamesgroup.com