Challenge
ICS Compliance specializes in regulatory compliance for banks and credit unions. Their services are extremely valuable and sought after given the dramatic and fast-paced regulatory changes that resulted from the recent U.S. economic crisis.

In this environment, ICS Compliance's unique focus on financial compliance provides an opportunity to differentiate themselves from their competition. ICS Compliance directly fulfills an important need for financial institutions.

Competitively, they were often overshadowed by the so called 'Big Four' or seen as just one of the other smaller players. The industry as a whole was not strongly positioned and differentiation between competitors was not clear.

In ICS Compliance's case, they were going to market under the name Integrated Compliance Solutions and nearly everyone, including their employees, referred to them simply as ICS. This naming convention did not provide any indication of what they did or what made them unique. Clearly a missed opportunity.

Our challenge was to differentiate ICS Compliance and communicate that they are the best choice for financial institutions needing superior compliance services.

Through our proven processes, The James Group uncovered the fact that ICS Compliance has more financial compliance experts than any of the Big Four. We discovered that ICS Compliance sees more regulatory examinations every year than any other financial consulting firm, including the Big Four. And, that ICS Compliance has created more compliance programs than any other.

We positioned ICS Compliance to take advantage of these truths. Supported by the new tagline "The Confidence of More," we have clearly differentiated ICS Compliance as the one compliance company solely focused on regulatory compliance with the most experts and experience to back it up.

Results
The brand launch campaign visually established ICS Compliance as a big player with more experts and experience than anyone else in the industry.

The James Group built out that "big brand" identity in internal communications, advertising, tradeshow displays, and the ICS Compliance website, which was designed and built from the ground up, starting with Search Engine Optimization.

For further information contact:

Paul Blakely
212-243-2022 Ext. 302

paul@thejamesgroup.com