Challenge

New York based consumer products company, Bainbridge & Knight, commissioned The James Group to assist with the launch of the national advertising campaign for Lichi dietary supplements, a range of weight loss products based on the key ingredient, Lychee berries, the new super fruit.

With five products in the range of Lichi dietary supplements sold at nationwide retailers such as Duane Reade and Rite Aid, The James Group aimed to increase brand awareness and store traffic through a national campaign of print, radio, digital and outdoor.

Results

With Lichi advertisements in national print publications such as Shape and OK! Weekly magazines, billboards and phone kiosks throughout New York City, and digital advertisements on websites such as Radar Online, Lichi has quickly become a household name and is now one of the top selling super fruit weight loss supplements in the market.

Services for Lichi

Brand Positioning, Tagline, Print and Digital Advertising Campaign, Brochure, Website Banners, Trade Show Environment, Sales Collateral.

For further information contact:

Paul Blakely
212-243-2022 Ext. 302

paul@thejamesgroup.com