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Thinkfun
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Brand Strategy, Name, Logo, Tagline, Advertising Campaign, Website, Collateral, Trade Show Presence and Materials, Packaging, Retail Collateral, POP Signage, Public Relations  Sales had plateaued for an 18-year old toy company selling in over 40 countries. The challenge was how to break through to the next level. Company management were attempting to diversify the product line as a way to make more sales. The James Group identified the real obstacle as a brand problem and focused the company around its expertise in mind-challenging games, resulting in less SKUs to carry. The company was renamed ThinkFun™, with the tagline Everybody Plays™ (around the mind-challenging games Sales Moment). The new company brand was relaunched globally. Results The company dramatically increased sales from its previous 18-year history in first year of the new ThinkFun brand and nearly doubled sales by year three. One of The James Group highlights included introducing the ThinkFun brand at the 100th anniversary of Toy Fair. At that show Steve Riggio, the CEO of Barnes & Noble saw ThinkFun with their emphasis on mind-challenging games. He had an epiphany: they have smart products and I have smart customers. Today there is a ThinkFun Center in nearly every Barnes & Noble in America. The new brand resulted in a highly valued new For further information contact: Paul Blakely
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